… As This Year’s Campaign Kicks Off With A Bang!
Premium cognac brand, Hennessy has announced Africa’s biggest music icon, 2Face Idibia and internationally recognized StarBoy, Wizkid as the Hennessy Artistry 2014 headliners officially kicking off this year’s Artistry campaign.
The popular music platform known for its art of blending has featured some of the biggest names in the Nigerian music industry and 2Face and Wizkid will be joining the iconic list of the Hennessy Artistry Alumni.
This year’s Artistry represents a blend of the matured, premium lifestyle and the young, vibrant lifestyle, which is generally classified as “new school”.
“This year is going to be massive! It’s the Hennessy Artistry 2014 and I am privileged to be working with legend, 2Face Idibia. I’m so excited and can’t wait to get into the studio with him.” Wizkid says.
2Face says, “I’m proud to be on Hennessy Artistry 2014… Great things this year!”
Brand manager for Hennessy Nigeria, Lere Awokoya comments, “Selecting these internationally recognized superstars for Hennessy Artistry 2014 was definitely a great choice. They both appeal to different kinds of fans and having 2Face and Wizkid release their first-ever collabo will definitely shake the African music scene.”
He continues, “Our headliners for 2014, 2Face and Wizkid greatly represent what Hennessy Cognac symbolizes which is the premium luxury lifestyle, fun and success.”
2Face and Wizkid will later this month release their first ever collabo track for this year’s Artistry and with the massive excitement for the project.
Following tradition, this year’s supporting acts will also be announced later this month before the club tour kicks off.
Since Hennessy Artistry was first unveiled in Nigeria in 2007, Hennessy Cognac has remained the world’s leading cognac brand setting very high standards for other brands to follow.
Starting off as a cocktail-mixing contest between renowned bartenders, Hennessy Artistry has since evolved into Nigeria’s biggest music platform for experimental collaborations between multi-talented artistes. Past Hennessy Artistry headliners include Dbanj, MI, Naeto C, Banky W, Eldee, Tiwa Savage, Jesse Jagz, Ice Prince, Nneka, Sir Shina Peters, , Bez, among many others.
Watch the official Hennessy Artistry 2014 headliner announcement video: https://www.youtube.com/watch?