Star Lite, an extension of Star Lager has hit another landmark with the introduction of Africa’s first mobile music machine which made its first appearance at the crowd-pulling beach, Elegushi on Sunday, October 5th, 2014.
The party-on-the-move, which is preferably referred to as ‘Star Lite DJ Truck’ has an amazing sound system that can serve a 25,000-concert capacity, unique lighting effects capable of transforming parties and events beautifully, game consoles and inconceivable TV screens.
The DJ Truck which is a unique consumer engagement concept from Star Lite, an extension of Star Lager has a schedule of cameo/random visits at many more beaches, clubs and bars, within the year, with a line-up of premium DJ’s for subsequent activations.
“Star Lite borne out of an increasing consumer need for a less filling beer, ensures consumers are able to enjoy the true beer refreshment and still able to make the most of every of life's moments looking good and feeling good. As part of our consumer satisfaction targets, the Star Lite DJ Truck has a bundle of exciting features that will not just make parties interesting but also bring a twist to the Lagos party life,” said Tokunbo Adodo, Marketing Manager, Alcoholic drinks, Nigerian Breweries.
He added, “This is the first of its kind in Africa and as such, another major achievement for Star Lager which has become a leader in innovation and exciting change.”
Star Lite was introduced in February 2014 and as since remained on top due to some spectacular features that it posses such as the temperature indicator, its 100% natural ingredients composition, special cold protection crown locks, neck foil, just to mention a few.